If you google Steve Jobs you'll read all about how this genius started, not just a company, but a revolution. And he was a revolutionary: Jobs revolutionized the field of marketing.
In his Think Different ad, ("here's to the crazy ones, the misfits, the rebels") Jobs linked buying Apple products to both acts of transgression (by using images of people like Jimi Hendrix), and to acts of social protest (by using images of folks like Mahatma Gandhi).
As I've covered tech over the past couple years and consumed the never-ending stream of glowing Steve Jobs profiles, I began to feel like people genuinely felt that what was good for Jobs was good for the world. And somehow, no matter how much Apple stock rose, Jobs maintained his image as the scrappy underdog fighting the corporate machine.
A friend of mine in SF pointed this out: "Half this city is protesting corporate greed while the other half is mourning the death of a corporate juggernaut." How many people in that crowd posted Jobs tributes on FB and Twitter yesterday?